Reports To

Chief Brand Officer

Position Summary

The Marketing Manager is a creative and innovative individual whose primary goal is drive revenue by promoting our brand and capabilities to the market. They are focused on optimizing our marketing strategies and managing the marketing department’s budget and team members. A successful Marketing Manager will be seen as a POI brand champion, and someone who’s expertise will result in boosting brand awareness, market share and revenue. The Marketing Manager is always seeking new opportunities for growth and approaches the role with a roll-up your sleeves attitude to getting work done.

Competencies

  • Maintain a strong understanding of the business goals, brand, markets, products, and services that POI offers
  • Foster relationships and strengthen partnerships with leadership and sales team members
  • Connect with other departments to ensure marketing aligns with the organization’s goals
  • Increase brand awareness and revenue
  • Maintain brand standards and ensure compliance across all marketing and communications channels
  • Management of the marketing goals/objectives and coordination of all marketing activities
  • Understanding of competitive landscape and coordination of market and competitor research
  • Grow and champion the POI brand

General Responsibilities

  • Work closely with the CBO to plan, communicate, and implement B2B marketing strategy that aligns with revenue growth expectations
  • Work closely with the business and sales leaders to align sales and marketing strategies
  • Manage hiring full-time and freelance marketing positions
  • Lead, mentor and develop direct reports
  • Communicate and negotiate with, employees, marketing staff, editors, and content creators/promotors as required
  • Oversee creation of marketing materials and content
  • Direct, delegate and execute all marketing efforts
  • Manage team workflow and adherence to established timelines
  • Develop & manage annual marketing budget, expenditures, and report on ROI
  • Monitor and report on all marketing activities and make recommendations to optimize marketing initiatives
  • Prepare quarterly and annual reports
  • Refine and develop new marketing process as required
  • Provide support to the CBO as needed

Your Skills and Experience

  • 7+ years of experience in marketing, with a focus on B2B Marketing.
  • Strong leadership skills, and experience with managing a team.
  • Bachelor’s degree in marketing, business, communications, or a related field
  • Excellent organizational and planning skills
  • Excellent verbal and written communication skills
  • Personable and able to work in a team environment.
  • Strong attention to detail
  • Creative and innovative thinking
  • Good research and problem-solving skills
  • Ability to work well under pressure.
  • A team player who can also work independently.
  • Skill in creating, editing, and promoting written and visual content.
  • Experience with Adobe Creative Suite, WordPress, Google Analytics, Salesforce, and Pardot are preferred.
  • Experience with other marketing automation tools and analytics software are a plus.
  • Experience in marketing content creation including web specific content is an asset.

Work Conditions

  • POI’s working environment is supportive of employee wellbeing, encourages collaboration and promotes continuous improvement on an individual and organizational basis
  • Interaction with both internal/external clients
  • Based out of POI’s LivingLAB – Toronto, Ontario
  • Some travel to POI’s Distribution Centre, suppliers, or client sites

What We Offer

  • Talent experience that empowers our people with unlimited opportunities to do meaningful work and to grow, learn and lead at every point in their career.
  • Newly designed offices that offer unique workspaces that strengthen connections and inspire innovative ways of working.
  • Competitive salary
  • Flex hours

Qualified applicants should contact HR@poi.ca