Reports To

Marketing Director


Position Summary

Work with Marketing Team & POI Leadership on executing the marketing plan to support the Power of POI and developing a process for making this relevant throughout the organization. Develop content, materials and tools to support this message across the Customer Journey. Execute a variety of marketing activities at POI including the website, social media, CRM/email outbound content, advertising, RFP/proposal response content and case studies.

Competencies

• Passion and understanding of the industry and POI’s mission/vision/brand
• Professional oral and written communication skills
• Ability to multi-task and to be flexible is extremely important
• Strong organization skills and time management skills
• Must be self-motivated and resourceful
• Positive and professional attitude
• Be able to work as part of a team – ability to “quarterback” projects
• Accuracy and high attention to detail
• Ability to work in the face of unexpected problems and deadlines


General Responsibilities

Marketing Content Creation:
• Utilize the Power of the POI message to develop consistent, cohesive marketing content for
various touchpoints within the Customer Journey
• Proposals
• Presentations
• RFPs
• Salesforce outbound (optimize sales automation/CRM platform marketing capabilities)
• Social Media
• Support the orientation/training on the use of the Power of POI marketing tools to others at
POI

SEO & Website:
• Utilize Steelcase Dealer Web platform to maintain POI’s website keeping content fresh and current with respect to all POI products and services
• Improve search ranking in all regions
• Attract site traffic
• Provide required on-brand, Power of POI content

Database Management:
• Manage the various POI databases to establish and maintain a database management process
• Utilize this process to ensure best practices in client surveys, outbound marketing and lead management
• Monitor and maintain data quality within the database
• Ensure that POI can segment the database into vertical markets as well as customer/prospects

Social Media:
• Manage a content rich editorial calendar that supports the Power of POI story
• Provide specific POI activities/messages to augment the product and corporate content provided by other sources
• Includes: Facebook, Twitter, LinkedIn and Instagram as appropriate

Case Studies:
• Maintain a collaborative relationship with salesforce in support of developing and maintain a library of case studies
• Post study on website and social media if applicable
• Format study and maintain template such that a printed version can also be created
• Goal to create at least three case studies per quarter


Your Skills and Experience

• Degree in marketing or general business with marketing major preferred

• Experience in marketing content creation including web specific content

• Strong and demonstrable graphic design competency

• Proficiency using WordPress and social media software

• Proficient in web analytics software and keywork tools, SEO analysis and optimization

• Proven leadership skills and ability to perform well in a team environment

• Skill in creating, editing and promoting written and visual content


Work Conditions

  • Based out of POI Head office – Markham, ON

What We Offer

  • Talent experience that empowers our people with unlimited opportunities to do meaningful work and to grow, learn and lead at every point in their career
  • Newly designed offices that offer unique workspaces that strengthen connections and inspire innovative ways of working
  • Competitive salary
  • Flex hours

 

To apply, please send resumes to ue%25cbv%23pn@no-spam.com.


environments and experiences that inspire.